About Amullraj David
24+ years turning complex marketing operations into reliable business systems.
With a strong foundation in SAP CRM, SAP Hybris, and global enterprise environments across EMEA and APJ, Amullraj David has spent over two decades helping organisations take control of their data, reporting, and operational workflows.
He has managed databases with over 140,000 records, reduced manual reporting by 60%, and improved MQL conversion rates by 30%. His approach is business-first — technology is a means to an end, not the end itself.
ARD Digital Vision was founded to bring this expertise to B2B companies who are tired of unreliable data, disconnected systems, and manual reporting.
Mission & Vision
🎯 Mission
To give growing B2B companies the same operational clarity that only large enterprises can usually afford — by cleaning their data, standardising their reporting, and automating the manual work that slows leadership down.
🔭 Vision
To be the trusted Data Debt & Revenue Intelligence partner for B2B and SaaS companies that have outgrown spreadsheets and disconnected systems — known for turning operational chaos into a system leadership can finally trust.
How I Work
Four principles behind every engagement, from a two-week audit to a full operations build.
🔍 Clarity over complexity
Every deliverable should make something easier to see or easier to do — not add another layer to manage.
⚙️ Systems over heroics
I fix the process, not just the symptom, so results don't depend on one person's ongoing effort.
📊 Evidence over opinion
Recommendations are backed by data quality checks, KPI definitions, and a documented process — not gut feel.
📁 Built to be owned
Every engagement leaves you with documentation and SOPs, so your team owns the system — not just the output.
My Engagement Process
The same repeatable method behind every Data Debt Audit, CRM cleanup, or reporting build.
1. Discover
Understand the business, the pain, and how success will be measured.
2. Assess
Audit current state — process, data quality, existing tools and reporting.
3. Design
Propose the target process, KPI set, and system architecture before any build begins.
4. Build
Configure, develop, or automate the agreed solution.
5. Test (UAT)
Client-side user acceptance testing before anything goes live.
6. Train
Hands-on training so your team can operate the system independently.
7. Support
A defined support window after launch to handle real-world edge cases.
8. Improve
A scheduled 30/60/90-day review to refine based on actual usage.